Introducing: Creative Wellbeing
You need to be busy all the time. Literally, non-stop without breathing, sleeping or consuming anything other than coffee. To reach that creative icon status and break 100 million followers, you must dedicate everything. And when I say everything, I mean e-v-e-r-y-thing. You’ve got to sacrifice socialising, natural light and the ability to sit without nervously bouncing a leg.
Remember, no successful creative ever slept between the hours of 10pm-8am. Every romanticised story of genius is unquestionably true. Da Vinci never had a day off, J.K Rowling wrote all her books in one sitting and Bowie refused to go to a spa.
So, if you wanna make it in the creative world, you better get in this non-stop, anxiety-inducing mindset ASAP because everyone knows the best ideas come on the edge of physical and mental exhaustion.
Yep, stock up on midnight espresso pods and instant noodles, you’ve got an enormous amount to achieve in an impossibly short time. Right?! You onboard? This is how you make it, right?!! Because I really need some rest, my chest hurts and my subscribers aren’t going up…
Of course, this isn’t how real humans work. Our creative brains perform best when they’re looked after. It’s easy to get lost in the romanticised idea of creative hardship but study after study shows actively practicing self-care & mindfulness significantly increases creativity and happiness.
No one’s denying it, finding your way in the creative world is hard. The stress of establishing yourself, building a portfolio, paying rent & getting that crucial foot in the door can be a huge strain. So how do you fight the “burn out”? Stop comparing your success to others? And be content with what you create?
More than ever, creators are finding value in taking a step back to consider their mental wellbeing. The phrase “mindfulness” has been thrown around a lot in recent years, but what does it actually mean for those of us who can’t afford a luxury yoga retreat in Bali?
Aside from finding deep inner zen, the meaning of life and taking a vow of silence, practicing mindfulness can offer a huge stress relief to young creators. A pause to a place of calm not only puts things in perspective but boosts creativity.
“So... Vidsy is jumping on the 2019 meditation trend? Okay”, we hear you say excitedly.
As much as we think meditation is useful, Creative Wellness is designed to give you more than throwaway tips. We're aiming to build a resource that helps you deal with the stress of establishing a career in a turbulent industry. Whether that's addressing social media comparisons, working through creative blocks or just giving advice about regaining focus, we're dedicated to helping creators improve their wellbeing.
To launch Vidsy’s Creative Wellbeing content, we spoke with Vidsy co-founder, Archie Campbell, about his experience building a career in the creative industry. We also made a guide to help you stop and breathe when things get stressful. If you have any thoughts or suggestions around Creative Wellbeing we’d love to hear them, you can contact us directly, or reach out over Vidsy socials.