Championing The Creative Industry

Championing The Creative Industry

Wear a suit. Use big phrases, like “synergy”. Get an expensive watch. Talk about the stock exchange by the water-cooler with your colleague, Stanley. Have two kids by 30, then settle in the suburbs with a white picket fence. Gain complete financial security and get into golf.

It’s not news, the world is evolving and ideals have changed. Many young people want careers that give a creative platform, not merely a paycheque and fancy sounding job title.

However, there's still a stigma from wanting a career shaped by creativity, an idea that design, graphics or film are pipe-dreams, and engineering or accounting are more sensible choices. Statistic after statistic shows this just isn’t the case. Although, yes, finding yourself as a creative career isn’t always easy, it is valid and prosperous.

So, here are some points you can use to say “neeeyyaaaaaaneeee” and stick your tongue out when the next person says ‘graphics isn’t an adult career’:


The Creative Economy

Illustration by @therevesone / Luke O’Brien

Illustration by @therevesone / Luke O’Brien

It’s not always easy to define what the creative industry is. Only in the last few decades was the idea of a creative industry even introduced. The current Nesta definition for a creative economy is “those sectors which specialise in the use of creative talent for commercial purposes”.

Creative Industry Employment is increasing 3x faster than the rest of the economy.

Since the beginning of the millennium, the global creative economy has more than doubled from $208 billion in 2002 to $509 billion in 2015.

1 in 11 UK jobs are within the creative industry.

The UK’s Creative Industry is worth over £101 billion a year. That’s £11.5 million every hour.

(Sources: CI Federation, UN Trade & Development, Nesta, Nesta: The Creative Industries)


Creative Vs Robots

Illustration by @therevesone / Luke O’Brien

Illustration by @therevesone / Luke O’Brien

The robots are coming, so we’re told. Advancements in technology shape and reshape what work is. Old jobs get replaced by machines and new jobs get created.

It’s said software and AI will be the anchor-point for the next industrial revolution, automating monotonous jobs and creating whole new fields of work. But what about the creative industry, are robots taking our design roles? No. Probably not.

It’s estimated that in the next 20 years, up to 47% of current jobs could be automated.

Creative work in the most part will be immune to automation: an estimated 87% of ‘highly creative jobs’ have no or low risk of being replaced by automation.

(Source: British Council, University of Oxford)


Creative Change

Illustration by @therevesone / Luke O’Brien

Illustration by @therevesone / Luke O’Brien

Creative people's contribution to the world is more than pretty pictures and a relaxed office dress code. The value of creative work reshapes cultures and builds a foundation for the rest of the economy and society.

Creatives give cities symbols in the form of art and architecture, drawing business around them. Think Sydney Opera House and the arts districts that surround it. Shoreditch in London, with tech, design and live events. Even countries using creative industries to redefine their global position - China is aiming to rebrand its output, moving "Made in China" to "Designed in China".

Cites like Berlin are bringing in enormous amounts of money through "Arts Tourism". With Berlin's Arts Week attracting over 80,000 visitors and Berlin Fashion Week 800,000 plus people.

Because of the arts, Berlin has doubled its tourism in the last decade: going from 13 million visitors in 2004 to 27 million in 2014.

68% of UK residents said the country’s Art & Culture made them proud to be British.

(Source: PGIMxThe Economist, Arts Council England)


It’s not naive to want a creative career. It's estimated, for every £1 earned by creative workers, an additional £2 is added to the economy. So, you're literally double your worth as a creator.

Creative careers offer so much to society. Whether your passion is motion graphics or writing, fashion or coding, you can make positive contributions to your community, plus you don’t even need to wear a suit.


So, now you’ve got these creative insights in your back pocket, what are you waiting for? ⇣⇣⇣

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