5 Brands Bossing Motion Graphics
At Vidsy, we know the power of slick graphics. We know that brands who harness motion design can make big waves. So our team is always on the lookout for fresh examples.
In this article, we share five brands killing it with motion graphics and give you tips to create as they do. After all, the best way to create like the best is to emulate them.
Adidas have mastered flow and movements. Nothing stays still yet their composition isn't confusing, all while unique text animation brings the video to life. Note how they blend copy with product through warping and image masks.
Swatch merge their watch with bold patterns perfectly. It's loud, eye-catching and highlights their customisable products. Swatch tie their composition together by incorporating the same pattern into two different elements (text and image), creating a solid visual theme.
L’Oréal shows you can make framing fun. They play with the canvas and use simple shapes, with a 90s UX twist, to highlight their product. L'Oréal used motion graphics to make what would be a normal hair demonstration something different.
Where do we start here? Sometimes going wild works in your favour. Playing the ‘so bad, it’s good’ card, Ellesse uses maximalism to their advantage. They create a retro aesthetic and add multiple effects, including text echo, 3D objects and elaborate exit transition. The whole video is then tied together with a grainy VHS filter.
5: Young LDN
Young LDN proves less is more. Their text animation is slick and doesn’t mess around. They take advantage of empty space but use scaling and pace to keep it popping. Young LDN show you don’t need to overcomplicate graphics. Mastering a few basic elements is often more powerful than dozens of detailed layers.